Google Ads has revolutionized how people find products services and organizations today. Here’s how it works:

• You decide searches that you want to the be found for, based on an understanding of the terms people would use to search for your organization
• You define the geographic locations where you want your Google Ads to show
• When someone searches on Google for your keywords, in your targeted area, your Ads can show up in the top 4 spots of the results page
• You don’t even pay Google to show our Ads
• When an interested prospect clicks on our Ads, they come directly to your website
• You now have a live prospect visitingyour site, who can be turned into a client or supporter

All you need to do is take advantage of that opportunity and motivate the visitor to take the next step… And that next step will be different for every organization, including:

• Make a purchase
• Request a quote
• Call for more info
• Register for an event
• Become a donor
• Become a Volunteer