Automated Marketing – One size does not fit all

Posted April 26th, 2013

To stand above the crowd, marketers must be nimble enough to adapt their messaging toward specific segments of their market. A one-size-fits-all campaign may reach a larger audience, but so does every other advertising campaign out there.

Converting prospects into paying clients requires creating specialized messages and offers that speak to specific prospects. The customization features of automated marketing allows you to hone in on the particular interests and issues important to individual segments of your market. This feature allows several customized campaigns to be sent out simultaneously.

There is more initial effort required when setting up targeted automated campaigns, but the increased response rates make the extra work well worth it.

Tip of the Day:
The flexibility of customizing your campaigns and the response metrics available give automated marketing an edge over more unwieldy traditional approaches. Take the time to target your campaigns toward specific segments within your target market, and you’ll enjoy increased results.

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