Using FREE Marketing Incentives – Capitalizing on the WIIFM factor!
Beyond an engaging offer, and beneath a visually-attractive design, your lead generation marketing incentive must answer the eternal question: “What’s in it for me?”
Your marketing incentive must give the prospect something that improves their situation in some way, for little risk in return. Everyone loves to get something for ‘free’, and exchanging their contact information for a well-crafted education based incentive is a time-tested way of gathering highly-qualified leads..
Always review your offer and incentive from the prospect’s perspective. Does the benefit seem stronger for the prospect or for yourself?
Tip & Resource of the Day:
Tune your marketing incentive to answer the prospect’s question: “What’s in it for me?”
Free 50 page e-book explains “How to Marketing your Product or Service” & offers key advise on how to make marketing incentives work for you! Click Here to Access Free e-Book