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July
08

Inbound Marketing: Warming Up Your Prospects

Posted July 08th, 2013

A barrage of communications tools – from email to social media and even mobile marketing – have changed how target audiences receive and process information. Gone are the days of “in-your-face” advertising! Today, successful marketers choose highly targeted, finely-tuned, relevant, niched marketing tactics, aimed at helping their prospects make an educated buying decision. These companies […]

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June
10

Automated Marketing Tip: Form Formalities

Posted June 10th, 2013

Your lead generation form plays a key role in Automated Marketing, as it is the actual mechanism that captures the vital lead contact information. Don’t treat it as an afterthought by throwing any old form onto the page. Key strategies are needed when designing effective forms. Most importantly, keep the form simple to avoid intimidating […]

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May
31

Automated Email Marketing – Autopilot Engaged

Posted May 31st, 2013

Some jobs are better done by hand. Repetitive, ongoing tasks are not generally among these. By using email automation technology, a business can provide immediate response and continuous prospect contact without consuming crucial business hours. An automated email marketing system also frees up sales force personnel to focus on growing and strengthening your organization, rather […]

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May
27

Inbound Marketing Incentives Tip: Show Them the Door

Posted May 27th, 2013

When prospects land on your website, make sure the gateway to your Inbound Marketing incentive is easy for them to find. Don’t bury the offering down at the bottom of the page or make it difficult for them to find it. We don’t want our content to compete with or distract prospects from the incentive […]

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May
21

Google Adwords Marketing – Marketer be Nimble!

Posted May 21st, 2013

One word or phrase can sometimes be the difference between great marketing results or a mediocre response. Promoting products or services online provides us with a huge benefit over traditional print advertising – Statistics & measurable results. Using the metrics available through various online marketing tools (ie: Google AdWords and Google Analytics) we can see […]

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May
13

Google Adwords Marketing – Search or Display Network?

Posted May 13th, 2013

The first thing to understand about Google AdWords advertising is that: Google offers 2 distinct networks to promote your products or services on the web. The most commonly known one is the “Search Network”. This is where prospects search for information in the Google search engine, and if their search terms match the terms that […]

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May
02

Using FREE Marketing Incentives – Capitalizing on the WIIFM factor!

Posted May 02nd, 2013

Beyond an engaging offer, and beneath a visually-attractive design, your lead generation marketing incentive must answer the eternal question: “What’s in it for me?” Your marketing incentive must give the prospect something that improves their situation in some way, for little risk in return. Everyone loves to get something for ‘free’, and exchanging their contact […]

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April
26

Automated Marketing – One size does not fit all

Posted April 26th, 2013

To stand above the crowd, marketers must be nimble enough to adapt their messaging toward specific segments of their market. A one-size-fits-all campaign may reach a larger audience, but so does every other advertising campaign out there. Converting prospects into paying clients requires creating specialized messages and offers that speak to specific prospects. The customization […]

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April
22

Why use Inbound Marketing?

Posted April 22nd, 2013

The art and science of marketing has evolved significantly in recent years. In order to reach today’s media-savvy consumer, companies must evolve too. Successful marketers today position themselves as experts with Inbound Marketing, leveraging their expertise as a means to introduce their goods and services. Inbound Marketing uses informative, educational incentives to attract new and […]

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April
16

The Three R’s of Marketing

Posted April 16th, 2013

The fundamentals of marketing are not the 4 P’s anymore, now they’re the 3 R’s: Response, Results, and Return on Investment (ROI). And, by using marketing automation technology, these 3 R’s can be easily managed and quantified. Through automated marketing tools, new lead inquiries can be responded to immediately – around the clock and around […]

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